What Do You Know About Digital Marketing?
Hi friends, my blog is about digital marketing and all activities which comes under its umbrella. It is a vast subject to study and execute. However, as technology is advancing, we are seeing new updates and uses of it.
Here, we will move together and experience its practicality in business, social media, sports, entrepreneurship, marketing, making money online and freelancing etc. My work will be keep updating new insights, experiences, uses of digital marketing and how we can use it in our lives to make it better , simple and easy. Let’s enjoy the journey of learning, sharing and executing inspiring & magical world of digital marketing.
So now the question comes up in the mind- What is Digital Marketing?
Digital marketing is a very scientific as well as artistic way to promote brands,
products and services online through various digital marketing channels. Most
businesses and individuals have a specific target audience which they are trying
to reach, and digital marketing helps to achieve those ends. Today’s fastest
internet technologies are achieving these well defined business goals through
Some currently popular methods of digital marketing include:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay Per Click or Paid ad campaigns (PPC)
- Content Marketing (Closely related to SEO)
- Video Marketing.
- email Marketing.
- Quora marketing.
- Influencer marketing.
Today Digital Marketing is a new way of doing business or marketing products
and services and its very good and effective in comparison to traditional
Digital marketing includes but are not limited to search engines, social media
platforms, content creation & advertising in order to educate, engage & market
your product or service to potential buyers.
With the change and evolution of modern technologies, all types of businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online mode, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
And, believe me there are obvious reasons to this drastic shift in marketing.
So what are those specific reasons which are attracting individuals and enterprises to go digital.
Because Digital Marketing Levels the Online Playing Field
Gone are the days when only multinationals and large corporations that have sufficient capital and resources were into an online marketing campaign. Nowadays, digital Marketing actually levels the playing field, providing small and medium enterprises same opportunity and chance to compete against the big boys and attract their share of targeted traffic.
Because Digital Marketing Is More Cost-Effective than Traditional Marketing
You must be well aware that small businesses have very little resources and even capitalization. This is why Digital Marketing helps them with a better and much more cost-effective marketing channels which deliver results. Gartner’s Digital Marketing Spend Report also highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
Because Digital Marketing Delivers Conversion
Guys, all Business houses which are marketing their different products and services online measure success by how much incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of their website. Without conversion, all traffic coming to websites and ads would mean nothing and all their marketing efforts will simply go to waste. But this does not happen in reality, digital marketing is so scientific and calculative.
Because Digital Marketing Helps Generate Better Revenues
Simply we can say that higher conversion rates generated by effective digital marketing and techniques will deliver loads of profitable benefits for business in terms of better and higher revenues.
Because Digital Marketing Helps in Interacting with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Digital marketing tools like SEM, SEO, PPC is to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends For 2019 is saying.
Because Digital Marketing Builds Brand Reputation
Friends, as the world is advancing towards new technologies, the power of digital marketing is also increasing. The main power is its ability to attract targeted traffic and specified audience. These types of audiences are already ready to know more about brands, their products and services and may be interested enough to purchase what brands have to offer. Delivering on what brands promise help them to develop a better relationship with their targeted audiences.
All this helps in building a more loyal customers group which interact with brand many times and get convert into regular and ongoing businesses like Amazon, Flipkart, myntra etc.
Because Digital Marketing Provides better ROI for Your Marketing Investments
You already know that apart from better revenues and better branding, Digital Marketing is also providing a better Return of Investments (ROI) than traditional media and marketing channels like radio, T.V, billboards, brochures, newspapers etc. There is a simple reason to it, traditional media is many times too costly for small and medium enterprises to leverage on, and the results received are also somewhat vague and difficult to measure.
In this way, you would be able to see few glimpses of digital marketing and its charasmatic world. Digital marketing is like a sea, everyone outside taking its advantages as per its needs and capacities. I am here too exploring and learning new interesting things everyday and will come up more exciting topics, facts, figures and trends of digital marketing. Till then, bye…!
P.S. ..Always feel free to comment and suggest better ways of expressing ideas on digital marketing.